One thing that sets Iran apart from other Middle Eastern countries is its Persian identity, preserved in traditions, language and many rich art forms, including literature. Rumi, Ferdowsi, Hafez and Omar Khayyam are poets whose verses have been – and still are – savoured in both the East and West.
http://www.bbc.com/travel/story/20161104-the-persian-art-of-etiquette
