Roberto Panizza, Pesto maker.
Not only does he make his own pesto, but with a group of like-minded friends, he has set up the Palatifini Association ("palatifini" means "refined palates"). "Half of my time is to produce pesto and the other half is to promote pesto. Pesto is my life!" he says.
http://www.bbc.com/news/magazine-36014143