Imagine the future when you are 10 years old and your mother - disabled, on welfare, and struggling to cope with several children - sends you to live in an orphanage.
Jason Wolfe, chief executive of GiftCards.com, says his difficult childhood made him resilient.
The inspiration to get into the gift-giving business specifically came from memories of his childhood.
"I can remember lying under a blanket one Christmas Day because there was no heat in the house. "Somebody knocked on the door and we looked outside and there was a box outside of gifts for us."
His life is a perfect example of turning the lemons life throws at you, into lemonade.
His USP - No outside investment. He wants to control his business and make it special for everyone.
http://www.bbc.com/news/business-28409603