Amritsar calling…

 At every nook and cranny, you will find one guy making that one sweetmeat that sets the bar of excellence. The Ambarsari is of course on a first name basis with the guy, much as he in turn knows the buyer, his progeny and his ancestry.

https://indianexpress.com/article/cities/amritsar/from-gian-di-lassi-and-gurdas-di-jalebi-savour-the-mouth-watering-treats-in-the-holy-city-7718911/