Pink Jeep Tours, the 57-year-old Arizona-based company, which offers sightseeing excursions around the Grand Canyon, Sedona and Las Vegas in bright pink jeeps, had set its sights on growth throughout the US and new markets abroad. When it decided to expand, it investigated exactly what set it apart from the competition and in which areas it could improve.
Read here what they found the secret of their success was:
http://www.bbc.com/capital/story/20170130-there-is-one-quality-that-builds-trust-and-loyalty
